In businesses today, marketing and IT are striking a chord to get the job done together better. In public relations, the partner across the aisle is Internet marketing.
The online world of content marketing requires knowledge of Internet marketing which includes search marketing, key word designation, html coding, link building, and the other tools and tricks of the trade.
In one very specific circumstance public relations (those practitioners writing content and drafting stories) needs to merge with Internet marketing.
Writing a news release slated for online publication (when using PRWeb, for example) needs the expertise of an Internet marketer and public relations pro. Here are 6 reasons why it?s good to merge strengths when publishing online news:
1. Internet marketers have sub-domains and back links that PR people have no clue about.
2. Tags and key words often need to be positioned in various combinations to strengthen SEO juice.
3. Hyperlinks can be coded not just to a web page but to a landing page that is unpublished and only accessible via a special url.
4. Tracking analytics should come full circle; most PR people aren?t engaged with data as much marketers, although they ought to be.
5. RSS codes need to be added to distribution along with social media accounts (usually the area of PR).
6. Images need to be coded for alt tags, especially if they are original photos by the client.
You can see all the ways where both areas of expertise are required to put the best foot forward when working with online content. The best success tip, however, is to compromise?because no one knows it all!
Jayme Soulati is a B-to-B social media marketing professional with core PR expertise. She is president of Soulati Media, Inc. and an award-winning blogger writing at http://Soulati.com. Trained in Chicago's PR firms, Jayme is a media relations veteran and a past president of the Publicity Club of Chicago. She is a HubSpot digital marketing consultant, content marketer and PR strategist and is working on her first e-book on blogging, her favorite topic!
@Soulati
Jayme Soulati: B-toB Social Media Marketing with PR. President, Soulati Media. Chicago's agencies. content marketing, strategist. BLOGGER! Facebook, G+.
Six Ways Internet Marketing Meets PR Online http://t.co/7E2UpF4IxH via @DJThistle - 3 hours agoLatest posts by Jayme Soulati (see all)
Source: http://www.steamfeed.com/six-ways-internet-marketing-meets-pr-online/
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